Monday, May 7, 2012

Our Goodbye Post

As the semester and our time in Journalism 176 draws to a close, we must put an end to our collaborative media fluency blog. We hope you have found our blog informing, entertaining and educational. We have loved learning to blog together and exploring media fluency in ways we thought would be relevant to our readers.

- Tahleel, Olivia, Sam, Marty, and Lexi

Sunday, April 29, 2012

Decisions, Decisions, Decisions: Picking Which Advertisements You View Online



As media has progressed, so has advertising. Such progress and technology has made options a new part of advertising.

I was watching a TV show on Hulu today when I noticed that each time an advertisement came on screen, there was a box at the top reading "is that ad relevant to you?" I was then given the option to press yes or no.

I decided the tab was interesting and played around with it a little. The first advertisement I viewed was about a car. Since I am not in the market for a car any time soon, I checked the "no" button. On the next commercial break, I was shown advertisements for Scott Walker and Hulu. Being a student in Wisconsin who uses Hulu on a weekly basis, both advertisements were extremely relevant to me.

The ability to view a variety of advertisements and choose which ones you would like to see again enhances the commercial viewing experience. As a viewer, I am more likely to watch an advertisement that is relevant to me. Furthermore, if the majority of the advertisements appearing on my computer are tailored specifically to me, I am in turn more likely to view all advertisements, catching some new ones that I may not have chosen.

I see this as a brilliant advertising move making both producers and consumers happy. Consumers are only viewing the ads they want to while producers are increasing their chances to make a sale by targeting consumers interested in their goods.

Do you think all ads shown on the computer should come with the option for you to state whether or not the ad is relevant to you?

A Commercial at Work


Sitting in my living room just the other day my friend and I were in the midst of watching the Cubs game but after the inning ended, the commercials came on. One of the commercials that came on was a McDonalds commercial. It grabbed the attention of both my friend Andy and I. The commercial showed people eating McDonald's and being happy and there was music in the background and just lots of things going on. When the commercial ended my friend Andy and I were talking about how diverse the commercial was. I think that's what really grabbed our attention the most. McDonald's has more diversity in their commercial's than most other companies I have ever seen. I guess they almost have to though because of the diversity of their customers. Anyways, when the game we were watching turned back on Andy and I got hungry and the top restaurant in mind... McDonald's. The commercial we just saw was not only on our minds, but had just entered out stomachs. All in all, we made the trip to drive thru McDonald's. On our way we saw an advertisement for the Shamrock Shake, so we bought those too. Today McDonald's was two for two in their advertising towards my friend and I. My question is... are all companies as good as McDonald's is at advertising and it's just my personal preference that wanted McDonald's, or is McDonald's really better than most other companies at advertising?

Wednesday, April 25, 2012

http://www.forbes.com/sites/ryanholiday/2012/04/25/online-advertisings-greatest-missed-opportunity-kiip-me-founder-brian-wong-answers/

I found this article while browsing Forbes.com and it struck me. The article compares advertising and talks of  some positive and negative points. It begins by talking about the future of advertising and advertising profesional named Brian Wong who has been named to many lists including Top 5 Young Entrepreneur's To Watch. His secret with advertising is that when most people are concerned about impressions, he looks for moments. He has been hired by many huge companies to work in their promotions including Sephora and American Apparel. It continues to talk about how people dont have to loathe ads as the missed conception but can actually love ads.

Check out the article...What do you think about the future of advertising?

Transparency?

This week for class we read a lot about Facebook and people's online identities in "The Face of Facebook".  Mark Zuckerberg claims that the invention of Facebook will make the world we live in more transparent.  He also says all of our worlds/ identities are beginning to mesh on Facebook because there is nowhere to hide.  I 100% disagree.  I feel that Facebook allows the user to shape and mold a profile that appeals to everyone even if it is not true.  For example, people are allowed to tag and untag every picture they are tagged in.  They can delete things they have said that they might regret. The user can control who sees what, and everything else on their profile.  Also, you can control who you are and are not friends with.  Facebook gives complete control to the user and allows them to form and mold an online persona that is not transparent in the slightest.  You 100% manage almost every aspect of your life and you can make it look however you want.  I think these facts are important to consider while looking at other profiles on Facebook.  Especially when receiving friend requests.  I also find it questionable that so many employers rely on Facebook to hire employees.  How can anyone be certain of what a person is like simply based on their profile?  They cant because the user has all the control to make themselves appear however they want.




Monday, April 23, 2012

Can you say Lifestyle marketing?


A while back this commercial was pretty popular and Old Spice was getting a lot attention because of it. In fact this commercial is STILL getting a lot of attention the views and comments still rolling in on YouTube. The latest comment was posted an hour ago and the video itself was posted over two years ago. (The video also well over 40 million views.)

So what is so appealing about this commercial. Someone in the Old Spice Offices is clearly doing something right. They put an attractive guy next to there product, somethings women love, and they know men love women. So what did they do over at Old Spice? They told men that if they wore Old spice wonderfully impossible things would happen to them, and oh yeah girls would eat it up.

The interesting thing about this commercial is that there is nothing subtle about it. Old Spice is not even attempting to mask their obvious lifestyle marketing with this ad. Lifestyle marketing is when advertiser exploit the values (or even create them) of a culture for the purpose of profit.

Because of this one commercial telling women what the want, and men what they need the guy in the video was able to launch his acting career and no doubt Old Spice made a little bit of extra cash on the side. This commercial also makes statements about masculinity and what it means to be masculine.

This commercial has become so popular that even sesame street did a parody of it. Here is the link. Sesame Street isn't the only one either What does this translate into for Old Spice? Free publicity, thats right! This is especially true thanks to youtube and social media.

But what do we think is worse Lifestyle Marketing that is subtle perhaps undetectable or overt use of the strategy? LEAVE YOUR COMMENTS BELOW...

Consumerism and Facebook


A lot of times us Facebook users (i.e. virtually everyone on the planet) too often thing of Facebook in the realm of things we produce online. We're always thinking about this we put online and that's mostly the side of Facebook we talk about in school, work, and among friends. However in our participation in FB we are consuming a lot more than we are producing. And this consumption is not just by the overstated consumption of things Facebook the Company have put online for us (Apps, access to advertisers, etc.); it is also our consumption of things our FB friends put online.

We might consider being more critically of the things we see on Facebook. Just because someone has over 1,000 friends on Facebook that doesn't mean they are personable or have many friends in real life. (Yes I'm aware that sometimes they are personable and have a lot of friends but we should consider that sometimes they are not.) I'm not judging all I'm saying is what people but on FB is what they want you to see not necessarily the truth. We here a lot about how you can tell so much about a person from their FB profile and you can, but we should consider this with a grain of salt. Someone's online persona can be quite different from their persona in real life.

Photos can often me misleading often times they are photoshopped. And have you notice that need people   now have to photographically document every moment in their life, thanks to FB. People feel the need to make their life seem more exciting on their profiles. Pre-FB I could hang out with people hung out without taking pictures every time someone blinked. Facebook users have this "look at me" tendency. Now people are constantly snapping photographs to put on FB. In extreme cases with people whom they don't know very well, or just met just to increase the headcount. Had it not been for Facebook they might not have asked.

Sunday, April 22, 2012

Product Placement: from E.T. to Entourage

This weekend I watched the movie, The Truman Show, for the first time. One of the things that makes the viewer very aware of the fact that Truman is the star of a TV show is the constant on screen advertising. In the movie, it seems cheesy and ineffective because the advertising is so obvious, yet in other movies, this is not the case.



Movies and TV shows are meant to seem as real as possible, and therefore have brand name products of many kinds in them. Brands are all over the place, and though we may not notice them, specific brands are chosen very carefully to appear in media. Though not all products are placed, many companies pay movies and TV shows to feature their product to much success. For example, who suddenly wanted to drink Avion after they saw it on Entourage?



Or eat Reese's Pieces after watching E.T.?



Or put their "new white Nike's to the test" after hearing Aaron's Party? (2:28)


Product placement is a part of new media. Though it has come a long way since E.T.'s blatant advertisement of the product, it still has a great power in determining what people purchase. Sales of all three of the previously mentioned items increased after they were featured in the media.

The biggest increase in sales tends to occur with new products, which is why new products are likely to pay money to be placed in movies, TV shows, or music videos. Reese's Pieces were introduced in 1978 and were not particularly popular. After E.T. aired in 1982, sales increased dramatically. 

Avion Tequila, a product written into the script of Entourage's 7th season, launched just before it appeared on HBO. Once consumers and distributors found of Avion was a real brand, Avion could not produce enough tequila to meet demand.

Even when product placement is subtle and unmentioned, the viewer sees the product and becomes familiar with it. For example, if all of the characters on my favorite TV show drink Coke instead of Pepsi, and I do not know the difference between the two products, when a water asks me whether I would like to drink Coke or Pepsi, I will answer Coke because that is what is familiar to me.

Do you find product placement to be successful or obnoxious? Have you ever been influenced by product placement?

Speaking of Facebook...


All this reading and assignments on how amazing Facebook is had my brain stirring these past couple days. Yes, I am an avid Facebook user, yes, I think it's an amazing invention and even a better social network, and yes, Mark Zuckerberg is a genius. All these incredible things about Facebook are true... but is there really no downside? You mean to tell me that all these hundreds of millions of people that use this one website to basically put their life on it has no negatives to it at all? Well let me be the first to say, there has to be some consequences. Ever since the beginning of Facebook this social network has just gotten bigger and bigger. Just in the past year it decided to go public and just a couple weeks ago spent a billion dollars on Instagram. Well, there are a couple problems I am having with Facebook; though they are not problematic enough to keep me from going on there multiple times every day, they are still considered a problem to me. First things first, in a way Facebook is becoming a monopoly. There is literally no other website that can do the things Facebook can, not to mention there are zero other social networks near as advanced as Facebook. What that all means is... they are taking over! My next issue with Facebook is knowing how much information they have about the people of this planet. They have more information about more people on this planet than anybody else. Is that legal? Well, yes, I don't think they would be doing something so big if it were illegal. With all that information they could become the advertising monopoly of the world. Anyways, just some things to think about when reading up on how amazing Facebook is. I am all for Facebook and have no negative attitude towards it, I just like thinking about the opposite side. What do you guys think?

Wednesday, April 18, 2012

Facebook Breaking Bad

This week in class, we have been discussing Facebook.  For the time being, the nation and Facebook users everywhere freely and effortlessly peruse the pages of the huge social networking icon.  However, I always fear that one day I will wake up to see that Facebook has malfunctioned and everyones personal messages and other information that hides behind "the wall" will be disclosed to the entire world to see.  Hopefully this never happens.
I finally realized that there is a cure for this fear.  Facebook should be used more responsibly, and users should be conscious of who they allow to become their friends.  I personally freaked out this week because I came to the realization that i have a potpourri of 1,708 friends on Facebook, and of those, I would say I am actually friends with about 500 of them.  Looks like it might her time for some spring cleaning, or possibly a fresh start on the social network of social networks.

Sunday, April 15, 2012

New Media vs. Old School Advertising

Remember advertising before social media? Computers? Television? Me neither.

As new technology increasingly seems to be the way to go in terms of advertising, consumers and business owners begin to forget about the old, and not entirely bad, ways.

I spoke with a small business owner from my town back home. A little over a year ago, she opened a personal training studio and immediately began advertising. She got herself on local TV shows, appeared regularly on the radio, sent out mass text messages to clients, and created a website, blog, Twitter, and Facebook page.

According to the business owner only about 20% of her clients come from all the above media combined. She built her clientele through the use of billboards. She claims over 30% of her clients have come from just two billboards, displayed at two different times in two different locations.


Though billboards are not always fancy and high-tech, they are still highly effective. A giant sign attracting the eyes of nearly every driver day after day cannot help but gain attention. Roughly 30,000 people drive by her billboard every day. Most of them pass it on their way home or to work, so they are bombarded by the sign day after day, reminding them to sign up with a trainer. Eventually, this is effective.

My question to our readers is whether or not you think this is a rare case. Can billboards be more effective than social media? And is the modern day business owner not giving enough credit to the old ways of advertising?
The other day while riding the bus I noticed a misspelling on the board outside of McDonalds. The word "night" was spelt wrong. As I thought about this, I felt like it related to advertising because McDonalds advertise through that board to try and get customers to eat there. When there are misspellings, it reflects horribly on the management of the restaurant. I think advertising can be looked at in a variety of ways. In some regards, we are advertising ourselves through job applications, resumes, etc. Restaurants and businesses advertise in ways other than just commercials, coupons, ads. In a world this competitive, it is imperative to advertise properly thus meaning spelling and speaking correctly. Has anyone else noticed misspellings like this one? What did you think when you noticed?
Follow us on Twitter!! @consumerlit176

Wednesday, April 11, 2012

Facebook Logo

To check out our FB page click on this link!
This week, we read about online communities and how people conduct themselves differently when online.  I was wondering if anyone agrees with this.  Do you act differently or feel more passionately about certain topics when online.  Does the presence of others that share your same opinion affect this?

Tuesday, April 10, 2012

Bud Selig in Madison

For those of you who don't know who Bud Selig is, he is the commissioner of Major League Baseball, America's past time. He has held this position for a while now. Well, he came to Madison today and I went to see him speak. What a great speaker he is. He talked about the general issues and concerns surrounding major league baseball as well as take some questions. What I thought was most interesting in his speech was when he discussed how important the media is to baseball. He is a huge advocate for the media being heavily involved with the MLB and its actions. This is an excellent choice by him because he can clearly see that the only way fans can connect with their teams is if the media gets them involved. Bud Selig comes to Madison about once every year to talk in front of a crowd of people. He does this because he loves Madison. Not only did he go to school here, but Wisconsin is his home state.

The reason why a large part of his speech was dedicated toward talking about the media's involvement in the MLB is because his visit was advertised/sponsored by the Wisconsin School of Journalism. Rather than sponsored, because he was not paid to come speak, he was invited by them. What's so crazy is that somebody as high profile as Commissioner Selig visiting campus was not well known at all. People had no idea that he was coming. I guess that since it was a free event it was important the word wasn't spread. If it were spread, the crowd would have been way larger. The only advertising I saw for this event was on the Wisconsin School of Journalism website. The event was located in the back room of the Pyle Center overlooking the lake. It's not like the room was small, but there was no chance it would fit the amount of people that would've came if it were advertised. Did anybody else attend this and have any feedback? I would like to know what you guys thought on not only how this was advertised, but also what you thought of the conference itself?

Monday, April 9, 2012

Blackboard Advertising: A Bust for Blogs

I have some unfortunate news. My first experiement conducted for this class was a failure. Each day I returned to the lecture hall I had written our blog's URL, the words had been erased. It is unclear whether this was done by the professors, the cleaning staff, or students. Either way, my blackboard advertising did not stick in large lecture halls.

However, in the small Van Hise classroom, the advertisement remained on the board for the entire experiment. Unfortunately, I do not think it directed much traffic to our blog.

According to our analytics, throughout the time the advertisement was posted on the board there were no new traffic trends. This means all our blog's viewers continued to come from our class blog or directly typing in the URL. Though it is possible some of these URL views were students responding to the advertisement, it is unlikely considering the numbers remained relatively the same as before. Had students been responding, there would have been an increase.

Therefore, my stance remains on blackboard advertising. I think it is great for clubs, student orgs, and promoting events or a name, yet it is not particularly helpful if you are using blackboard advertising to initiate action. I think most students read the signs, and eventually have the name in the back of their head, but that is all. I feel at most a handful of very interested students will act according to the blackboard advertising.

That being said, I still support blackboard advertising as getting a name out there where students can see it and advertisers don't have to pay any money is a great idea.

Tuesday, March 27, 2012

Chiddy Bang and Diplo in Madison

I don't know if anybody has heard, but tonight Diplo and Chiddy Bang will be performing in the Majestic theatre here in Madison. The reason not too many people know about this is because not only is it a surprise event, but the tickets for this concert are being sold in a very unique way. At this point though, it's a sold out concert. AXE, the company, is the sponsor for this concert tonight. The only chance anybody had to get tickets was to see the AXE truck driving around Madison on Monday March 26th. People were supposed to follow it till it stopped and pick up FREE tickets. What a way to sell a concert right? Even better though, what a way to sell your brand. An AXE truck driving around Madison all day giving out concert tickets as well as AXE products away for free! Nobody is going to be forgetting that anytime soon. Next time you are looking for soap or a deodorant product and you see an AXE label, don't be surprised when you start singing Chiddy Bang songs. It's a genius way to advertise to a school of 40,000 people, because AXE knew exactly what they were doing and they also knew that the concert would be sold out. Is anybody going? What do you think of this unique type of advertising?

Tuesday, March 20, 2012

Shamrock Shake

It's more than just a milkshake, it's a Shamrock shake. It only comes out during the months of February, March, and April and is a hot item. Let me be the first to tell you... McDonald's beats it into you. Honestly, you can't hide from McDonalds. There advertising is incredible and is everywhere. Billboards, TV, radio, Internet, papers, and magazines are covered in McDonalds ads. I could be listening to Pandora and all of a sudden a McDonalds commercial will come on advertising these new Shamrock shakes. Let me be the first to say that they are delicious by the way. All it is, is a green colored minty milkshake, but it's tasty. It's only out around this time because of St. Patricks day.

Do you think that these shakes are so highly discussed and popular because of the advertising McDonalds does during this time, or because they really are so amazing? Honestly, as good as they are, I feel like they are so popular because of how much they are advertised. I think this way because nobody would even know about Shamrock shakes unless it was previously read about. The reason this product is doing so well is because McDonalds put forth a spectacular effort in its ad campaign for the shake. Sure, the taste is important, but there would be no taste testing if it wasn't for McDonalds throwing it in our faces all the time. That's what I think, but I look forward to hearing what you guys think.


Question for the Reader

By reading my posts, it is pretty safe to say that I am a big supporter of product placement as the best form  of advertisement.  I believe this because people are constantly bombarded with advertisements and they tend to block out the message if they know it is an advertisement.  However, product placement catches the consumer off guard, shows the product being used by a popular character or someone they admire.  I was curious if anyone else agrees with me.  If not, what do you think is the most effective way to reach the consumer?

Sunday, March 18, 2012

CRASH the Super Bowl



We all know how ridiculously expensive commercial time slots are during the Super Bowl. According to USA Today The average cost for a 30-second spot last year was $3.5 million, with some time slots costing as much as $4 million. 


Companies are willing to pay so much money on an ad if they know people are watching. Superbowl XLVI broke records for the most watched thing in television history. 


With so many guaranteed viewers, and a variety of viewers too, Superbowl Commercials can get pretty crazy. It interesting that quite a few viewers watch the Super Bowl more or less for the commercials. We go the entire year HATING them but come February we can't wait. So marketing officials and advertisers have to make them count.


So much could be said about Super Bowl commercials but I'm just going to focus on one thing.....


The Doritos' Crash the Super Bowl contest. Every year people from all over the US compete to see if the can get there entry on TV.


Each finalist prize (“Finalist Prize”) consists of $25,000 and the Gramd prize winner is eligible to receive a bonusGrand Prize Winner will receive a bonus of $1,000,000 for landing in a #1 spot, $600,000 for landing in a #2 spot, and 
$400,000 for landing in a #3 spot. 


Jonathan Friedman won 1 million dollars for this video.







This video (one of my favorite) has nearly 8 million views on youTube






Doritos has commercialized people's artistic creativity--they are exploiting it!


Yes, yes Doritos is spending a lot of money and its not like the winners go home empty handed but their products get the most publicity. In some respects Doritos is cutting costs. For example they can eliminate some of the advertisement staff, a few less salaries to pay.


The best part about this contest at least for Doritos is that it involves no risk. They get such a large pool of submissions that its only too easy to pick ones that will be a success.


What are your thoughts? Who do you think gets the better deal Doritos or contest participates?...SHARE YOUR COMMENTS BELOW


The Cola Wars: Does the Advertisement Make the Product?




Today for the first time in what seems like years, I ordered a soda, or "pop" for those of you from the midwest, and was asked whether I would like Coke or Pepsi. I was a bit confused, because Coke always seems to be the right answer from the ever popular "Coke vs. Pepsi" game DJs love to play at birthday parties to the signs most seen in restaurants, Pepsi seems like more of a logo and Coke seems like more of a drink.

How did this happen?
The drinks were created only twelve years apart and if you ask me, taste virtually the same. So what gave one the upper hand? The only asnwer I could think of was advertising.

After some research, I found that the "Cola Wars" were launched in the 1980's. This was an ad campaign battle between the two companies. While a lot of commercials focused on choosing one product over the other, after some time the battle diverged and both companies went their separate ways.

Pepsi focused more on the consumer than the product. Their ad campaign revolved around the "New Generation" and convincing said generation, through the use of America's favorite stars, to buy Pepsi.

http://www.youtube.com/watch?v=yu5dIRv9Czc

Coke, on the other hand, focused more on the product and taste of their beverage. A cold Coke always looks refreshing in commercials regardless of the fact that it is usually too high in sugar to quench your thirst. In consistently advertising their drink for a drink, focuing on refreshment more than gimmicks, Coca Cola has become the iconic American drink and a leader in the global beverage industry. Today, Coke is most well known as the soda of choice. In a survey of 52 people, only 4 chose Pepsi as their drink of choice.

http://www.youtube.com/watch?v=R1NnyE6DDnQ

Pepsi, however, is an iconic American company. The company is aware that they are famous more for their commercials and name than their drink. The official website states "For over 100 years, Pepsi-Cola has produced some of the finest soft drink ads available anywhere in the world. From today's "Joy of Pepsi," as sung by Britney Spears, to yesterday's "Nickel, Nickel" (1939), our ads are as memorable as the products we produce."

Most advertising today does not rely on producers letting the product speak for itself. There is a lot of disguise in advertising and a huge use of media and influential people. In this sense, Pepsi was ahead of its time in advertising. Through the use of impressive stunts, memorable songs, and America's favorite icon's being rewarded for work with Pepsi, Pepsi has become an American icon.

So what do you think? Does the ad make the product or does the product make the brand? An which is the better cola, Coke or Pepsi?

http://www.youtube.com/watch?v=qy4_XKYo0rQ





Tuesday, March 13, 2012

Direct TV

As I was thinking about what to write about today yet another Direct TV commercial came on TV, and it was a new one this time. So, that's what I decided to talk about. Not as much about the specificities of the commercial itself, but rather how these ads came out of nowhere. I don't remember a time where Direct TV had this many advertisements. They must be doing well. First it was the funny commercial where the man in the eye patch got beat up and thrown in a ditch and now the new one with Charlie Sheen really got my attention. They money Direct TV has spent on advertising recently has to be worth it because I don't know anybody who dosen't know about their crazy commercials. At this point, I can't even think of any other cable companies that are in the public's eye as much as Direct TV is. I guess in Madison we see Charter often, but their commercials don't hold a flag to Direct TV's commercials. Other companies need to step up their game or I am going to be purchasing Direct TV pretty soon. Where are the competitors? Why all of a sudden has Direct TV made so many eye catching commercials? Why now? Is it just me that dosen't remember or has Direct TV advertised like this in the past? The new commercial with Charlie Sheen can be seen by clicking here if you haven't seen it yet.

Monday, March 12, 2012

"Catchy Viral"

Unless you have been living under a rock for the past week, you have most certainly heard "Call Me Maybe" by Carly Rae Jepsen.  The song has gotten millions of views on youtube, and everyone around town is whistling, singing, or quoting the song.  One of the other blogs in the class, "Youtube Generation", mentioned the viral nature of the video is partially due to the number of celebrities such as Justin Beiber or Selena Gomez singing the song.  It is obviously catchy, but i was wondering if anyone else sees this as a coincidence, or just another catchy viral song.

Sunday, March 11, 2012

From Homeless to Hollywood


Ted Williams, the man who became famous overnight. No, I'm not referring to, Major League Baseball Hall of Famer, two-time american league MVP, Triple Crown winner, and former Boston Red Sox left fielder Ted Williams. Rather, I'm refer to homeless man turned viral sensation, Ted Williams--the man with the Golden Voice.


THIS GUY
                      


Early January last year Williams and his story were everywhere. A videographer from Columbus Dispatch recorder a video with williams, posting it on the newspapers website. In no time at the all the video found it's way to youtube, currently with over 20 million views, receivied a lot of attention from social networking users, and the mainstream media. Naturally for Ted Williams the Job offers came rolling in.

No Sooner after begin discover on the side of the road, homeless, and begging for money, was the marketing and advertising world after him! (Not that he minded I'm sure.) These job offers included Kraft Foods and NBA basketball team the Cleveland Cavaliers, with guest appearances on The Early Show, Today, and Dr. Phil. Ted Williams was suddenly a hot commodity.

Why should we care about this story? Well this is a classic example of what modern day consumerism is about. Don't get me wrong I'm was just as happy as the next person for Williams. It's a little scary though that one mans voice can capture so much attention, that has to be some powerful voice. 

Marketing Giants were after Williams' talent before he was even completely rehabilitated. (Williams is a recovering drug addict and alcoholic.) No his voice didn't hypnotized consumers in to buying whatever product, but it certainly was appealing.

Voice-over artists are valuable advertising strategies. I refer to the old adage "It's not what you say it's how you say it". This saying couldn't be more relevant then in marketing. That means it's all about the tone, pitch and inflection of voice. 

According to psychologytoday.com 38% of human communication comes from a person's tone of voice, and a meager 7% comes from the actual words said. I imagine the average consumer is likely to be mesmerized by a sultry voice, and miss out.

Don't believe me on how powerful an individuals voice can be? People attend school for voice training--Williams did. Just check out how much money voice-over artists are making. According to CNN their average annual salary is $47,000 and if you have a highly recognizable voice, you'll probably get paid more. Surely they are being paid for a reason. I also found this on salaryexpert.com. 




Different voices provoke different feelings, and marketing professionals take advantage of that. Advertisement feature soothing, sultry, soft, sweet, inviting, haunting, and powerful voices really what ever the occasion calls for. Which ever will make there ads more effective in drawing you in. Advertisers are probably asking themselves "Which voice has the most presence?"


CHECK out what I came across online.Your voice is so...



Have you ever given much thought to a persons voice, during a commercial? Have you considered how powerful an individuals voice can be, it's ability to maybe manipulate its listener? Can you think of anybody's voice who stands out in a commercial, famous or not?….SHARE YOUR COMMENTS BELOW


Monday, March 5, 2012

Today, while walking from one end of State Street to the other, I noticed just how many boards there were with so many advertisements. I took a minute to look at some, a lot having to do with local bands, some comedians, nearby restaurants and cafes, local art shows, etc. And then it made me think of just how successful advertising like this is?

I used to work for Red Mango on State Streetand we did the same type of advertising. We had one very successful promition called Study Break.  Our ads were colorful and the font that expressed what buyers could get discounted or free was much more bold than the rest of the font. This promition brought us much more business than other promtions so I have to think that this type of adveritsing is effective and helpful for local businesses.

Do other bloggers have any examples of where this type of advertising, specific to State Street has been effective either for you, or for people/businesses you know?

Badvertising

The exercise we did this week made me realize that I rarely pay attention to ads.  I know this is a blog that is focused on educating the readers on the various methods that advertisers use to reach us, but I feel like people tend to just ignore advertisements when they pop up on our screens.  This got me to thinking that there must be a better way to advertise using algorithms like google, or surveying the audience like Hulu does.  If you read this, do you agree with me? How should advertisers improve their methods of reaching us?

Can Michael Jordan ever die?



Now, I don't mean literally pass away and get buried underground, but his face and name are still on more products than any other player I can think of. I had this thought when I was watching ESPN today and a new Gatorade commercial came on with Michael Jordan in it. This commercial's slogan is "Win from Within." It showed Michael Jordan playing through the flu in the commercial and still dominating in game five of the 1997 NBA finals versus the Jazz. Most people, if you are an NBA fan, can clearly remember this game, especially because Jordan had 35 points and was sick as a dog. Nobody thought he could play, but not only did he play, he was the reason they had won the game. The commercial is showing that because Michael Jordan dug deep within himself he won the game. The point of it was that Gatorade can help you reach deep within yourself and inevitably help your game out.

If you haven't seen his new commercial yet you can watch it by clicking here.


Anyways, I chose this commercial to talk about simply because it was another Michael Jordan advertisement. His career came to an end a decade ago and yet I still see him in the news, on the cover of video games, and in commercials more than most other celebrities/athletes. Being one of the most popular people in the world is why Jordan is constantly involved with the media and I don't see it stopping too soon. But my question for those avid commercial watchers out there is if you think it is time for MJ to take a break from being in these modern commercials and brand new video game covers or are you fine with seeing his face all the time? My wish for Jordan is that he becomes an analyst on an NBA channel and puts his advertising career in the past.