This blog is designed to inform and educate people on what modern day consumerism is. Following this blog will expose you to the various methods of how we are targeted as a market on a day to day basis.
Wednesday, February 29, 2012
Have you seen the new Progressive Insurance commercial?
If you haven’t seen this commercial yet I recommend doing so by clicking here.
The first time I saw this commercial I was very confused, and sad to say, I am still a bit confused. I am looking forward to hearing feedback to see what you guys think of it, but let me take a stab at it first.
Progressive Insurance is plain and simple; it’s an insurance company. I know them for the way the portray there product. It’s not just this commercial, but really all of them are pretty similar. They all have the overly hyped up woman with too much lip stick on and a blank white setting with Progressive Insurance boxes everywhere. A commercial will usually go as follows. It will open with the Progressive woman talking to a customer about their product and then there will be some sort of miscue or funny situation occur. What happens next is the customer and the Progressive woman sort of ignoring the problem and comparing Progressive to other insurance companies. The commercial finally ends with something that is supposed to be funny but is absolutely not.
This commercial sparked my interest though because it was the first time ever where I really thought deeply about what was going on. I think this is because I didn’t understand the commercial, and still sort of don’t. Regardless, after learning a little bit about Progressive and watching a multitude of their commercials I feel like they do not target a specific demographic. Maybe this is true with all insurance company commercials or not, but Progressive definitely is wide open. The only thing that stays the same with these commercials is that the main actor is a white woman and the setting is a blank white stage. I think Progressive decided to make the setting a blank white stage because they want their audience to think freely about what the commercial is. I feel like it’s almost as if they want their audience to paint their own picture. Progressive is trying to break the stereotypical insurance company boundaries by not only placing this funny, outgoing, loud, woman as their main sales person but also showing a multitude of different customers and different comical situations. In this specific commercial the Progressive woman was talking to another woman about insurance and then they looked at these two white males with their pants on fire. I think there pants were on fire to symbolize that they were lying but that’s where I got confused.
After watching the commercial you guys should post to help me clarify what it’s about. Is Progressive going further than I thought with this specific commercial? Am I reading this totally wrong? A lot of questions can be addressed with this commercial so I look forward to hearing what you have to say.