Tuesday, March 27, 2012

Chiddy Bang and Diplo in Madison

I don't know if anybody has heard, but tonight Diplo and Chiddy Bang will be performing in the Majestic theatre here in Madison. The reason not too many people know about this is because not only is it a surprise event, but the tickets for this concert are being sold in a very unique way. At this point though, it's a sold out concert. AXE, the company, is the sponsor for this concert tonight. The only chance anybody had to get tickets was to see the AXE truck driving around Madison on Monday March 26th. People were supposed to follow it till it stopped and pick up FREE tickets. What a way to sell a concert right? Even better though, what a way to sell your brand. An AXE truck driving around Madison all day giving out concert tickets as well as AXE products away for free! Nobody is going to be forgetting that anytime soon. Next time you are looking for soap or a deodorant product and you see an AXE label, don't be surprised when you start singing Chiddy Bang songs. It's a genius way to advertise to a school of 40,000 people, because AXE knew exactly what they were doing and they also knew that the concert would be sold out. Is anybody going? What do you think of this unique type of advertising?

Tuesday, March 20, 2012

Shamrock Shake

It's more than just a milkshake, it's a Shamrock shake. It only comes out during the months of February, March, and April and is a hot item. Let me be the first to tell you... McDonald's beats it into you. Honestly, you can't hide from McDonalds. There advertising is incredible and is everywhere. Billboards, TV, radio, Internet, papers, and magazines are covered in McDonalds ads. I could be listening to Pandora and all of a sudden a McDonalds commercial will come on advertising these new Shamrock shakes. Let me be the first to say that they are delicious by the way. All it is, is a green colored minty milkshake, but it's tasty. It's only out around this time because of St. Patricks day.

Do you think that these shakes are so highly discussed and popular because of the advertising McDonalds does during this time, or because they really are so amazing? Honestly, as good as they are, I feel like they are so popular because of how much they are advertised. I think this way because nobody would even know about Shamrock shakes unless it was previously read about. The reason this product is doing so well is because McDonalds put forth a spectacular effort in its ad campaign for the shake. Sure, the taste is important, but there would be no taste testing if it wasn't for McDonalds throwing it in our faces all the time. That's what I think, but I look forward to hearing what you guys think.


Question for the Reader

By reading my posts, it is pretty safe to say that I am a big supporter of product placement as the best form  of advertisement.  I believe this because people are constantly bombarded with advertisements and they tend to block out the message if they know it is an advertisement.  However, product placement catches the consumer off guard, shows the product being used by a popular character or someone they admire.  I was curious if anyone else agrees with me.  If not, what do you think is the most effective way to reach the consumer?

Sunday, March 18, 2012

CRASH the Super Bowl



We all know how ridiculously expensive commercial time slots are during the Super Bowl. According to USA Today The average cost for a 30-second spot last year was $3.5 million, with some time slots costing as much as $4 million. 


Companies are willing to pay so much money on an ad if they know people are watching. Superbowl XLVI broke records for the most watched thing in television history. 


With so many guaranteed viewers, and a variety of viewers too, Superbowl Commercials can get pretty crazy. It interesting that quite a few viewers watch the Super Bowl more or less for the commercials. We go the entire year HATING them but come February we can't wait. So marketing officials and advertisers have to make them count.


So much could be said about Super Bowl commercials but I'm just going to focus on one thing.....


The Doritos' Crash the Super Bowl contest. Every year people from all over the US compete to see if the can get there entry on TV.


Each finalist prize (“Finalist Prize”) consists of $25,000 and the Gramd prize winner is eligible to receive a bonusGrand Prize Winner will receive a bonus of $1,000,000 for landing in a #1 spot, $600,000 for landing in a #2 spot, and 
$400,000 for landing in a #3 spot. 


Jonathan Friedman won 1 million dollars for this video.







This video (one of my favorite) has nearly 8 million views on youTube






Doritos has commercialized people's artistic creativity--they are exploiting it!


Yes, yes Doritos is spending a lot of money and its not like the winners go home empty handed but their products get the most publicity. In some respects Doritos is cutting costs. For example they can eliminate some of the advertisement staff, a few less salaries to pay.


The best part about this contest at least for Doritos is that it involves no risk. They get such a large pool of submissions that its only too easy to pick ones that will be a success.


What are your thoughts? Who do you think gets the better deal Doritos or contest participates?...SHARE YOUR COMMENTS BELOW


The Cola Wars: Does the Advertisement Make the Product?




Today for the first time in what seems like years, I ordered a soda, or "pop" for those of you from the midwest, and was asked whether I would like Coke or Pepsi. I was a bit confused, because Coke always seems to be the right answer from the ever popular "Coke vs. Pepsi" game DJs love to play at birthday parties to the signs most seen in restaurants, Pepsi seems like more of a logo and Coke seems like more of a drink.

How did this happen?
The drinks were created only twelve years apart and if you ask me, taste virtually the same. So what gave one the upper hand? The only asnwer I could think of was advertising.

After some research, I found that the "Cola Wars" were launched in the 1980's. This was an ad campaign battle between the two companies. While a lot of commercials focused on choosing one product over the other, after some time the battle diverged and both companies went their separate ways.

Pepsi focused more on the consumer than the product. Their ad campaign revolved around the "New Generation" and convincing said generation, through the use of America's favorite stars, to buy Pepsi.

http://www.youtube.com/watch?v=yu5dIRv9Czc

Coke, on the other hand, focused more on the product and taste of their beverage. A cold Coke always looks refreshing in commercials regardless of the fact that it is usually too high in sugar to quench your thirst. In consistently advertising their drink for a drink, focuing on refreshment more than gimmicks, Coca Cola has become the iconic American drink and a leader in the global beverage industry. Today, Coke is most well known as the soda of choice. In a survey of 52 people, only 4 chose Pepsi as their drink of choice.

http://www.youtube.com/watch?v=R1NnyE6DDnQ

Pepsi, however, is an iconic American company. The company is aware that they are famous more for their commercials and name than their drink. The official website states "For over 100 years, Pepsi-Cola has produced some of the finest soft drink ads available anywhere in the world. From today's "Joy of Pepsi," as sung by Britney Spears, to yesterday's "Nickel, Nickel" (1939), our ads are as memorable as the products we produce."

Most advertising today does not rely on producers letting the product speak for itself. There is a lot of disguise in advertising and a huge use of media and influential people. In this sense, Pepsi was ahead of its time in advertising. Through the use of impressive stunts, memorable songs, and America's favorite icon's being rewarded for work with Pepsi, Pepsi has become an American icon.

So what do you think? Does the ad make the product or does the product make the brand? An which is the better cola, Coke or Pepsi?

http://www.youtube.com/watch?v=qy4_XKYo0rQ





Tuesday, March 13, 2012

Direct TV

As I was thinking about what to write about today yet another Direct TV commercial came on TV, and it was a new one this time. So, that's what I decided to talk about. Not as much about the specificities of the commercial itself, but rather how these ads came out of nowhere. I don't remember a time where Direct TV had this many advertisements. They must be doing well. First it was the funny commercial where the man in the eye patch got beat up and thrown in a ditch and now the new one with Charlie Sheen really got my attention. They money Direct TV has spent on advertising recently has to be worth it because I don't know anybody who dosen't know about their crazy commercials. At this point, I can't even think of any other cable companies that are in the public's eye as much as Direct TV is. I guess in Madison we see Charter often, but their commercials don't hold a flag to Direct TV's commercials. Other companies need to step up their game or I am going to be purchasing Direct TV pretty soon. Where are the competitors? Why all of a sudden has Direct TV made so many eye catching commercials? Why now? Is it just me that dosen't remember or has Direct TV advertised like this in the past? The new commercial with Charlie Sheen can be seen by clicking here if you haven't seen it yet.

Monday, March 12, 2012

"Catchy Viral"

Unless you have been living under a rock for the past week, you have most certainly heard "Call Me Maybe" by Carly Rae Jepsen.  The song has gotten millions of views on youtube, and everyone around town is whistling, singing, or quoting the song.  One of the other blogs in the class, "Youtube Generation", mentioned the viral nature of the video is partially due to the number of celebrities such as Justin Beiber or Selena Gomez singing the song.  It is obviously catchy, but i was wondering if anyone else sees this as a coincidence, or just another catchy viral song.

Sunday, March 11, 2012

From Homeless to Hollywood


Ted Williams, the man who became famous overnight. No, I'm not referring to, Major League Baseball Hall of Famer, two-time american league MVP, Triple Crown winner, and former Boston Red Sox left fielder Ted Williams. Rather, I'm refer to homeless man turned viral sensation, Ted Williams--the man with the Golden Voice.


THIS GUY
                      


Early January last year Williams and his story were everywhere. A videographer from Columbus Dispatch recorder a video with williams, posting it on the newspapers website. In no time at the all the video found it's way to youtube, currently with over 20 million views, receivied a lot of attention from social networking users, and the mainstream media. Naturally for Ted Williams the Job offers came rolling in.

No Sooner after begin discover on the side of the road, homeless, and begging for money, was the marketing and advertising world after him! (Not that he minded I'm sure.) These job offers included Kraft Foods and NBA basketball team the Cleveland Cavaliers, with guest appearances on The Early Show, Today, and Dr. Phil. Ted Williams was suddenly a hot commodity.

Why should we care about this story? Well this is a classic example of what modern day consumerism is about. Don't get me wrong I'm was just as happy as the next person for Williams. It's a little scary though that one mans voice can capture so much attention, that has to be some powerful voice. 

Marketing Giants were after Williams' talent before he was even completely rehabilitated. (Williams is a recovering drug addict and alcoholic.) No his voice didn't hypnotized consumers in to buying whatever product, but it certainly was appealing.

Voice-over artists are valuable advertising strategies. I refer to the old adage "It's not what you say it's how you say it". This saying couldn't be more relevant then in marketing. That means it's all about the tone, pitch and inflection of voice. 

According to psychologytoday.com 38% of human communication comes from a person's tone of voice, and a meager 7% comes from the actual words said. I imagine the average consumer is likely to be mesmerized by a sultry voice, and miss out.

Don't believe me on how powerful an individuals voice can be? People attend school for voice training--Williams did. Just check out how much money voice-over artists are making. According to CNN their average annual salary is $47,000 and if you have a highly recognizable voice, you'll probably get paid more. Surely they are being paid for a reason. I also found this on salaryexpert.com. 




Different voices provoke different feelings, and marketing professionals take advantage of that. Advertisement feature soothing, sultry, soft, sweet, inviting, haunting, and powerful voices really what ever the occasion calls for. Which ever will make there ads more effective in drawing you in. Advertisers are probably asking themselves "Which voice has the most presence?"


CHECK out what I came across online.Your voice is so...



Have you ever given much thought to a persons voice, during a commercial? Have you considered how powerful an individuals voice can be, it's ability to maybe manipulate its listener? Can you think of anybody's voice who stands out in a commercial, famous or not?….SHARE YOUR COMMENTS BELOW


Monday, March 5, 2012

Today, while walking from one end of State Street to the other, I noticed just how many boards there were with so many advertisements. I took a minute to look at some, a lot having to do with local bands, some comedians, nearby restaurants and cafes, local art shows, etc. And then it made me think of just how successful advertising like this is?

I used to work for Red Mango on State Streetand we did the same type of advertising. We had one very successful promition called Study Break.  Our ads were colorful and the font that expressed what buyers could get discounted or free was much more bold than the rest of the font. This promition brought us much more business than other promtions so I have to think that this type of adveritsing is effective and helpful for local businesses.

Do other bloggers have any examples of where this type of advertising, specific to State Street has been effective either for you, or for people/businesses you know?

Badvertising

The exercise we did this week made me realize that I rarely pay attention to ads.  I know this is a blog that is focused on educating the readers on the various methods that advertisers use to reach us, but I feel like people tend to just ignore advertisements when they pop up on our screens.  This got me to thinking that there must be a better way to advertise using algorithms like google, or surveying the audience like Hulu does.  If you read this, do you agree with me? How should advertisers improve their methods of reaching us?

Can Michael Jordan ever die?



Now, I don't mean literally pass away and get buried underground, but his face and name are still on more products than any other player I can think of. I had this thought when I was watching ESPN today and a new Gatorade commercial came on with Michael Jordan in it. This commercial's slogan is "Win from Within." It showed Michael Jordan playing through the flu in the commercial and still dominating in game five of the 1997 NBA finals versus the Jazz. Most people, if you are an NBA fan, can clearly remember this game, especially because Jordan had 35 points and was sick as a dog. Nobody thought he could play, but not only did he play, he was the reason they had won the game. The commercial is showing that because Michael Jordan dug deep within himself he won the game. The point of it was that Gatorade can help you reach deep within yourself and inevitably help your game out.

If you haven't seen his new commercial yet you can watch it by clicking here.


Anyways, I chose this commercial to talk about simply because it was another Michael Jordan advertisement. His career came to an end a decade ago and yet I still see him in the news, on the cover of video games, and in commercials more than most other celebrities/athletes. Being one of the most popular people in the world is why Jordan is constantly involved with the media and I don't see it stopping too soon. But my question for those avid commercial watchers out there is if you think it is time for MJ to take a break from being in these modern commercials and brand new video game covers or are you fine with seeing his face all the time? My wish for Jordan is that he becomes an analyst on an NBA channel and puts his advertising career in the past.

Blackboard Advertising in Classrooms: Success or Bust?

Since we started this blog, I've been thinking a lot about how people choose when and where to advertise. On a college campus, options are much more limited than in the corporate world since most of us students have no money. For this reason, a lot of student orgs seeking new members, volunteers, or employees, advertise on black boards in classrooms and lecture halls. Everyday in my small Hebrew classroom in Van Hise, I see the same sign on the top corner of the blackboard. The sign reads:


Part time work
Great pay
Great experience - $15 base pay / appt
Flex schedule / scholarships available
Call us @ ####### 
www.website.com


This sign is blunt, boring, and extremely vague. Anyone interested would have to seek further information on their own.

I glance at this sign whenever I am bored in class, so roughly every 12 minutes I am reminded that someone on campus is looking for work. Despite the fact that I look at this sign enough times to have the website listed memorize and I am in desperate need of some extra cash, I have never once visited the website listed. So, I can't help but wonder whether or not classroom advertisers are successful.

In theory, I think advertising in classrooms across campus is resourceful and effective. It has no monetary cost and takes very little time to do so. Furthermore, classrooms get some of the most traffic on campus. Classes run for as long as 13 hours a day and can hold up to 400 students per 50 minute increment.

In order to find out if classroom advertisers are successful, I am going to conduct an experiment. Beginning tomorrow (Monday, March 5) I will write the URL to this website on the blackboard of two separate classes for four days straight. One room, is a 300 student lecture hall located in Birge where students tend to use laptops. The other room is an 18 desk language classroom in Van Hise where I assume most students take notes by hand. At the end of the week, I will see how many views our blog got coming from typing in the URL, not through a search engine, and compare those numbers to last week.

Let me know if you think this will work and if you think students pay attention to those pesky notes written across boards in classrooms on campus!